Mkt 673 - Marketing Communication http://mkt673.werner-kunz.com A marketing course by Werner Kunz Fri, 27 Apr 2012 14:49:01 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Slides: Media Planning http://mkt673.werner-kunz.com/?p=229 http://mkt673.werner-kunz.com/?p=229#comments Wed, 18 Apr 2012 02:05:01 +0000 werkunz http://mkt673.werner-kunz.com/?p=229 Chapter10MBA.ppt

]]> http://mkt673.werner-kunz.com/?feed=rss2&p=229 0 Info: Test Coverage http://mkt673.werner-kunz.com/?p=227 http://mkt673.werner-kunz.com/?p=227#comments Wed, 18 Apr 2012 02:02:56 +0000 werkunz http://mkt673.werner-kunz.com/?p=227 Chapter 17: only 572-589 and 593-597

Chapter 15: only 497-507 and 512-515

Chapter 11: only 365 -376 and 391-397

Chapter 12: only 407-420, 423-434, and 438-441

Chapter 13: only 446-455

Chapter 10: only 329-333 and 341-357 (figure 10-27)

]]> http://mkt673.werner-kunz.com/?feed=rss2&p=227 0 Slides: The slides from the last class http://mkt673.werner-kunz.com/?p=222 http://mkt673.werner-kunz.com/?p=222#comments Sun, 15 Apr 2012 23:18:32 +0000 werkunz http://mkt673.werner-kunz.com/?p=222 please find enclosed the slides of the last lectures.

supporting-media

Promotional Effectiveness

Internet Media Metrics

 

]]> http://mkt673.werner-kunz.com/?feed=rss2&p=222 0 Homework: Media data http://mkt673.werner-kunz.com/?p=220 http://mkt673.werner-kunz.com/?p=220#comments Sun, 15 Apr 2012 22:57:50 +0000 werkunz http://mkt673.werner-kunz.com/?p=220 Choose a specific consumer or business magazine or newspaper that might be interesting for your IMC project and analyze it from an advertising perspective (Hint: look up for a media kit or  Ad magazines)

•What is the target audience for the magazine in terms of both demographics and life style of the readers it attracts?
•The percentage of the magazine’s pages devoted to advertising versus editorial content. Is there a clutter problem in the magazine?
•A breakdown of the types of products and services advertised in the magazine. Why do you think these advertisers are attracted to this particular publication?
•An analysis of the editorial climate and mood?
•An idea about the price for an ad?

E-mail me till Tuesday.

]]> http://mkt673.werner-kunz.com/?feed=rss2&p=220 0 Homework: Your own Magazine Ad http://mkt673.werner-kunz.com/?p=218 http://mkt673.werner-kunz.com/?p=218#comments Wed, 28 Mar 2012 17:01:27 +0000 werkunz http://mkt673.werner-kunz.com/?p=218 Everyone needs to design a Magazine Ad for your Business till Monday. (You can use Powerpoint for this)

please consider:

•Headline
•Sub headline
•Body Copy
•Layout
•Color
•Text & Visual trade off
•Logo
•White Space
]]> http://mkt673.werner-kunz.com/?feed=rss2&p=218 0 Slides: The slides of the last class. http://mkt673.werner-kunz.com/?p=210 http://mkt673.werner-kunz.com/?p=210#comments Wed, 28 Mar 2012 17:00:46 +0000 werkunz http://mkt673.werner-kunz.com/?p=210 please find enclosed the slides of the last lectures.

Chapter11-13

Qin-Adcocacy Advertising

Fan-En-Advocacy-Advertising

Product Placement

New-Digital-Print-Media

Art_of_copywriting

]]> http://mkt673.werner-kunz.com/?feed=rss2&p=210 0 Info: Link to the internship opportunities http://mkt673.werner-kunz.com/?p=207 http://mkt673.werner-kunz.com/?p=207#comments Wed, 07 Mar 2012 10:41:21 +0000 werkunz http://mkt673.werner-kunz.com/?p=207 Amplify Your Learning, Synaptic Global learning, and Exagrid in link below would be appreciated.

https://sites.google.com/a/umb.edu/step/internship-descriptions

 

]]> http://mkt673.werner-kunz.com/?feed=rss2&p=207 0 Info: Test coverage http://mkt673.werner-kunz.com/?p=201 http://mkt673.werner-kunz.com/?p=201#comments Wed, 07 Mar 2012 10:35:49 +0000 werkunz http://mkt673.werner-kunz.com/?p=201 We cover chapter 1-2, 4-6, 8-9.

 

Excluding the following parts

Chapter 1: not 3-6, 35-37

Chapter 2: only 42-45

Chapter 4: not 108-110, 133-140

Chapter 5: not 142-144, 159-173

Chapter 6: not 174-179, 209-213

Chapter 8: not 257-279

Chapter 9: only 293-310

]]> http://mkt673.werner-kunz.com/?feed=rss2&p=201 0 Slides: The slides of the last class. http://mkt673.werner-kunz.com/?p=200 http://mkt673.werner-kunz.com/?p=200#comments Wed, 07 Mar 2012 10:35:43 +0000 werkunz http://mkt673.werner-kunz.com/?p=200 please find enclosed the slides of the last lectures.

Chapter8-9

chapter17

]]> http://mkt673.werner-kunz.com/?feed=rss2&p=200 0 Slides: Powerpoints of the last lectures http://mkt673.werner-kunz.com/?p=190 http://mkt673.werner-kunz.com/?p=190#comments Tue, 28 Feb 2012 22:17:51 +0000 werkunz http://mkt673.werner-kunz.com/?p=190 please find enclosed the slides of the last lectures and student presentations.

Chapter4+5+6

Learning-Models

Blogs-IMC

Viral Marketing

crowd-sourcing

PR & Social media

]]> http://mkt673.werner-kunz.com/?feed=rss2&p=190 0